The Purge Wins Big At Box Office

Posted: June 10, 2013 in Uncategorized
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The Purge may have gotten less than stellar reviews from critics but that has not stopped it from making the filmmakers a  healthy return on investment after just 2 days at the box office.

With final Saturday numbers not even in yet the film has taken in 18.2million.

18.2 Million may not seem like a huge number but when you consider the film’s budget was less than $3million that means that the studio and the producers have made 6 times their investment back in just under 2 days. Who are the ingenious producers behind the film? None other than fan favorite ( note sarcasm ) Michael Bay and his partner in crime Brad Fuller.

Horror fans love to give Michael Bay no end of sh*t but you can not deny that the man is a genius when it comes to spinning box office gold.

In an era where horror films have bigger budgets Michael Bay has struck gold by investing in lesser known but talented directors and turning out movies that mainstream horror fans eat right up and in some cases even us old cynics.

More importantly Michael Bay and his crew seem to risk just enough money to get the movies made and guarantee that even if the movie does get horrible reviews it will get a return at the box office.

Had The Purge had a monster $50million budget it would have been a serious gamble. No doubt word of mouth is spreading on Facebook that ‘The Purge is Crap’. But I personally enjoyed the movie overall.

But when all you need is 1 week to earn a profit it’s simply put… genius.

How much money have Michael Bay’s movies made at the box office? As director and producer combined it has been 2.3 billion according to Box Office Mojo so haters be damned I think he gets the last laugh.

Thoughts? Have you seen The Purge?


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